Manjari Corner
Business Sakhi training conducted under the Capri project at Kishanganj, Baran. Pulse processing unit inaugurated in Madavra Lalitpur in the presence of SDM Chandra Bhushan. New Production house inaugurated in Nurabad, Muraina (MP), in collaboration with JK Tyres. Insightful interactions between members of Bindi International and our production sakhis during recent field visit to Badabanda & Kankarda Village (Baran) Community Awareness Camp organized in 8 new villages in association with UN Women under 'Build Back Better' project. Goat Farmers Training conducted at Jara and Dangdiroli (Seondha) with KVK scientists. Training and animal feed distribution program organized at the Manjari office in Sarmathura, for 100 scheduled tribe goat farmers. Manjari wins the 'Excellence in CSR and sustainability award for women empowerment, at the 10th National CSR Leadership Congress & Awards.

Dairy Farming

Decentralised Milk Collection

Dairy is a very important source of livelihood for farmers. Rajasthan contributes over 10% to the country’s milk production. There are a lot of pre-production, production, and post-production challenges that farmers face. The milk is tested and weighed at the village milk collection center and then transported to bulk chilling units which are owned by women's producer companies.

Earlier women were selling raw chilled milk but in recent times, things have evolved and these women are now processing the milk into several value-added products such as milk, paneer, butter, ghee, and khoya under the brand “Katori” which is helping farmers to access better prices and effectively engage with the market.

Interventions

Capacity Building of Farmers

We build the capacities of farmers on rearing and management practices which include shelter management, balanced cattle feeding, deworming, vaccination, and clean milk production. The program aims to reduce the mortality and morbidity of animals and improve the quality of milk produced. We offer regular veterinary services which include vaccination, treatment camps, fertility camps, etc to improve the overall health of cattle. At the grass-roots level, our livestock cadres are helping farmers to access relevant information and services. We orient farmers on various dairy development initiatives like testing of milk fat, SNF, and quality aspects. We also work closely with local livestock departments to facilitate service delivery and access to government schemes and services.

Value Addition And Product Development

Dairy is an important part of the Indian diet, consumed in some form by most households every day. In this context, we have trained and facilitated women farmers to develop their range of dairy products like butter, ghee, and paneer. The initiative is run exclusively by a women producer company that sources milk from producer companies at the village level. This milk is brought to our dairy chilling plants, where women members convert it into various products under the technical guidance of our experts.

Linking With The Market

Market access is being created under the brand“Katori” which is targeting the niche segment of the National Capital Region and local markets as well. Katori is guiding women farmers on packaging, branding, and marketing so that these products are made to appeal to the urban high-end consumer market. The whole process is helping thousands of women farmers to earn a stable and sustainable income. To top it all, the entire program is owned, managed, and supervised by women themselves.

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'Manjari’ literally translates to “seed of Tulsi”, a sacred Indian plant. When women mobilise themselves to form institutions, they are empowered to sow their own ‘seeds of change’.